GRADUATE SCHOOL OF MANAGEMENT

Master of Business Administration (MBA Day Program)

MARKETING AND SALES MANAGEMENT

The MBA in Marketing & Distribution Management Program is comprised of an Orientation and twelve graduate-credit courses, each with its own clear, comprehensive learning guide. Each course features a series of "hands-on" activities and research projects that challenge the student to meld information gleaned from the texts, independent research and outside sources to explore realistic business and marketing problems.

Course objectives

Graduates from the Masters in Marketing & Distribution Management programme are expected to take up middle as well as senior level management positions in the following areas: Marketing, Sales, International Marketing, Media Planning, Brands Management, Product Management, Distribution, Customer Service, Export Management, Press Officer, Promotion Management, General Business, Business Development, etc

Duration

2 years

Certificate

MASTER OF BUSINESS ADMINISTRATION

INSCRIPTIONS

300 000 Fcfa

From September every year

S'inscrire / Register Now

Subjects of the Program

Semester 1
Code	Course
BSAD553	Corporate Governance and Ethics
ACCT536	Management Accounting
MKTG574	Marketing Management
BSAD522	Operations Management
MGNT515	Leadership and Change Management

Semester 2
Code	Course
MATH525	Quantitative Techniques for Managers
MGNT561	Contemporary Strategic Management and Planning
ACCT567	Management of Financial Resources and Decision Making
ECON542	Managerial Economics
BSAD590	Research Methods for Business and Management

Semester 3
Code	Course
MKTG628	Services Marketing
MKTG646	Integrated Marketing Communications
MKTG657	Sales and Sales Force Management
MKTG638	International Marketing